The Sutton Design Group

Understanding Google's Adword Program

Google's search engine is renowned for its high quality and extremely relevant search results. Millions turn to Google to find exactly what they're looking for. Because of this, Google has provided a highly successful marketing platform for companies to promote their products and services to the Google public. The "AdWords" program was developed to allow companies to specifically target users based on the keywords entered into Google's search engine.

Google's AdWords program is identical in concept to that of other search marketing platforms such as those offered by Yahoo and MSN. Each program essentially works the same by allowing companies to obtain top placement on result pages in return for a payment amount per-click. However, that is where the similarities end.

Google Basics

When you sit down at your computer and do a Google Search, you're almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?

In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google Search, their programs check their index’s to determine the most relevant search results to be returned ("served") to you.

The three key processes in delivering search results to you are: “Crawling” “Indexing” and "Serving Results"

What is Search Engine Optimization?

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEO’s and other agencies and consultants provide useful services for website owners, including: